At Penn Gardner, we are strategists, we understand business strategy. We build it into every marketing and public relations campaign. We learned the nuts and bolts by doing turn-around, organizational restructuring and marketing consulting assignments for medium and large sized companies. Time and time again we watched clients struggle as they focused on the wrong things…too close to the fire to take corrective action without outside help. Too frequently they failed to identify their best opportunities, and when they did, they often couldn’t develop and implement an effective course of action. Companies of all sizes have a hard time choosing the right markets, how to compete, products and services, sources of value creation, competitive advantage and tactics for success. By the time they figure it out, they have lost time, money and opportunity…and created an enormous amount of waste.
Small businesses have to make the same choices within a less complex environment, with fewer resources. They, also, have to analyze the competitive environment, set a direction, determine how to add value and get paid for it, and implement through products and services, channels, working relationships, referrals, etc. That’s where we come in. Penn Gardner helps small companies make these choices at the front end of the marketing and public relations campaigns it designs for clients. We listen to the facts, work with the client in analyzing the situation, help set priorities and sometimes even re-write the rules. By participating in client strategy we are better able to create an integrated marketing campaign directed to the right audiences. We help build value, sales and profits for companies that don’t have the marketing staffs of larger companies