When we founded Penn Gardner a decade ago, we said public relations was not rocket science. Now we’re not so sure. Today communications is more challenging than ever. And we have adapted, grown. Unconventional thinking, savvy strategies and elegant execution have taken our clients from ordinary to extraordinary, producing powerful results. We do our homework, ask the right questions…. and most importantly we listen.
Penelope Forman, president of Penn Gardner Inc is a former editor of
Condé Nast, Public Relations director for The Plaza Hotel. As
marketing director for
Thomsen Enterprises, she orchestrated the introduction of Voslau mineral
into the country from Austria.
While VP with EPA Associates, a Manhattan based fashion advertising and
PR agency, she toured the county hosting fashion shows at major department
stores. The firm’s account roster included: Georgio St. Angelo, Calvin
Klein, Bon Jour, Russ and Catalina.
While there. she created and promoted the “Save the Animals” promotion for
Lord & Taylor, nation-wide.
As a Senior Account Executive with Howard Bloom, (a leading entertainment
agency in Manhattan), she promoted a star studded roster of celebrities
including Prince, Spyro Gyra, Peter Frampton, Billy Joel, Joan Jett and Al
Jerreau. She served as publicity arm for the long awaited reunion of Simon &
Garfunkel in Central Park and
Shea Stadium. Additionally, she spear-headed the national John Lennon
Bag One Tour (posthumously).
As vice president of Information Counselors, a Fairfield county based firm,
her clients included Nielsen/Arbitron Rating Service, Donnelly Marketing
(the demographic arm of Dunn & Bradstreet) and Deloitte and Touche.
She founded Penn Gardner Inc.with a strong real estate client base including
Houlihan Lawrence, Westchester’s most prestigious firm and assisted them in
marketing the major properties and grand estates in the county. (coups
included marketing the first estate to sell over 5 million and the Ralph
Lauren property in Bedford). The firm also developed marketing materials for
HL’s stable of developers. For almost a decade , the firm retained divisions
of Sotheby’s and Realtech, Fairfield’s largest real estate firm along with a
roster of illustrious architects and top builders.
Under her leadership, the firm’s prestigious roster of clients has included major banks, financial consultants, Danbury and New Milford Hospitals along with a select group of non-profits. For almost a decade they served as marketing arm of the Housatonic Valley Tourism District mounting successful campaigns on behalf of the Housatonic Valley Classicwhich drew cyclists from all over the world, The Eastern Scrabble Championship that became the Wimbleton of scrabble competitions and the award winning Antique Scavenger Hunt. Gala events were staged for openings of the long anticipated area ice rink, the Harley Davidson dealership (largest in Connecticut), Golf Quest in Brookfield and Southington, among others.
She has sat on the Board of Directors for the Western Connecticut Chapter of the Red Cross, the Ridgefield Theatre Workshop and The Charles Ives Center for the Performing Arts and Ridgefield Operation Animal Rescue. She has donated her firm’s efforts to promoting Danbury’s First Night and The Nutmeg Opera Company. As Co-chair of Deck the Halls, a star-studded fund raiser for new Milford Hospital, she developed the lucrative Celebrity Gift Basket program. She continues to be a strong supporter and champion of area cultural and arts groups.